Tulika Mehrotra BIO
Tulika Mehrotra is a DC-based author and journalist. Born in Lucknow, India, she grew up in Chicago-land. She received her Bachelors in finance from the University of Illinois, Urbana-Champaign and her fashion design degree from the European Institute of Design in Milan, Italy. Following a short stint studying French in Paris, Tulika entered Manhattan’s fashion industry. Intrigued by entertainment’s ability to dictate trends, she soon sought creative outlet in media. Leaving New York behind for Los Angeles, she delved into the evolving media industry with a focus on India.
Along the way, she archived the stories that unfolded around her. When her father urged her to write a book, she dismissed the idea as too exhaustive an endeavor.
“Sure, Dad, maybe some day…”
In July 2011, Penguin Publishing Group purchased two of Mehrotra’s recently completed novels. Delhi Stopover, her first novel, explores the world of India’s evolving fashion landscape and chronicles many of her observations from the global fashion and entertainment industries. Crashing B-Town delves into the world of India’s films, focused specifically on Mumbai.
Tulika is also a contributing writer to Elle, Vogue, Grazia and India Today Magazine and has interviewed several international celebrities and designers. Currently, she is working on her third novel.
Taking you behind the scenes of Bollywood
With a lead role in a Hindi film, Lila feels she’s doing the right thing by going to Mumbai. Little does she know that the Bollywood industry – from the opinionated director’s son to the exploitive artists around her; from rumor-mongering media to her egotistical agents – are all trying their best to spoil her dreams. Crashing B-Town explores Lila’s struggles through a highly passionate and glamorous, but also notoriously shady, Hindi film industry.
News and Events
Tulika Mehrotra was interviewed on Radio One 94.3FM by RJ Chris. Catch the interview HERE.
Penguin India launches Tulika Mehrotra’s latest book, Crashing B-Town at Pint Room in New Delhi. To order copies of the book, please visit Penguin HERE. Penguin India and Barista Lavazza Cafe join forces to launch an online contest. Winners had an opportunity to meet author Tulika Mehrotra over coffee and free books.
Tulika Mehrotra is interviewed in Hindi by RJ Khurkee on Radio City 91.1FM. Catch the interview HERE.
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Tulika is represented in by Christopher Schelling at Selectric Artists globally and by Kanishka Gupta at Writer’s Side in India. For all speaking and interview requests, please send a message with details below.